With a history of more than 150 years, CAIXA began to operate in the insurance market in 1967 with the foundation of the entity that would later become CAIXA Seguradora. In the beginning, between the 1970s and 1980s, the Brazilian insurance industry showed modest growth, influenced by the economic conditions of the period and by a culture still not very attentive to insurance protection.
Since the 1990s, changes in the sector’s regulation have allowed insurance companies to have greater freedom in structuring their products. These changes allowed the entry of foreign companies, bringing the experience of more consolidated markets in the security segment. In this context, CAIXA has established a partnership with the French company CNP Assurances in 2001, a specialist in insurance for more than 150 years and a French market leader in this business, holding the fourth place in life insurance in Europe.
CAIXA Seguridade was incorporated on May 21, 2015, as a wholly-owned subsidiary of CAIXA, with the purpose of consolidating, under a single company, all CAIXA’s activities in the insurance, premium bonds, private pension plans, consortiums, brokerage and related activities, including any future expansions of these activities, whether in Brazil or abroad, whether organic or not, providing gains in scale in these activities and in their operations and achieving reductions in costs and expenses in the security segment.
The holding company CAIXA Seguridade Participações S.A., controlled by CAIXA, develops and implements the commercial strategy for the sale of the insurance products at CAIXA, the largest Brazilian bank in terms of deposits and loans and one of the largest in terms of distribution capacity, with more than 3 thousand branches, more than 13 thousand lottery outlets and almost 10 thousand bank correspondents and service stations.
CAIXA Seguridade operation offers a wide range of life and non-life insurance policies, including housing, elementary and auto insurance, as well as private retirement plans, capitalization bonds and consortium. It is also an important part of it´s result, the revenue from access to the distribution and use of CAIXA´s network and brand, paid by CAIXA Seguradora for the sale of its products in CAIXA branches and correspondents.
CAIXA Seguridade also participates in the results of the administration and intermediation of the insurance products sold in Banco PAN’s distribution network, through Too Seguros, the new brand of PAN Seguros, and PAN Corretora.
The insurance segment of CAIXA is the fastest growing bancassurance operation in Brazil. The platform is today Brazil’s fourth-largest insurer, and has significantly increased its share in the insurance market in recent years, and leader of housing insurance segment, with a market share of more than 60%.